WAP essays

WAP essays Wireless Application Protocol (WAP) is an application environment and a set of communication protocols that allow the development of applications and services that enable mobile phones and other mobile devices, such as pagers, Personal Digital Assistants (PDAs) to, manufacturer-, vendor-, and technology -independent access to the Internet or an Intranet. This synergy between the world's two fastest growing technologies - mobile technology and the Internet - is creating and opportunity that no organization can afford to ignore. This opportunity is called the Mobile Internet. Wireless data networks present a more constrained communication environment compared to wired networks. Because of fundamental limitations of power, available spectrum and mobility, wireless data networks tend to have: Less predictable availability Furthermore, as bandwidth increases, the handset's power consumption also increases which further taxes the already limited battery life of a mobile device. Therefore, even as wireless networks improve their ability to deliver higher bandwidth, the power availability at the handset will still limit the effective throughput of data to and from the device. A wireless data solution must be able to overcome these network limitations and still deliver a satisfactory user experience. Handheld wireless devices present a more constrained computing environment compared to desktop computers. Because of fundamental limitations of battery life and form factor, mass-market handheld devices tend to have: Restricted power consumption Different input devices (e.g., a phone keypad, voice input, etc.) Because of these limitations, the user interface of a wireless handset is fundamentally different than that of a desktop computer. The limited screen size and lack of a mouse requires a different user interface metaphor than the traditional desktop GUI. Furthermore, consumers desire handsets with longer...

How to Speak to a Customer Service Representative

How to Speak to a Customer Service Representative At some point, most of us make a telephone call to a companys customer service department. Whether its to place an order or a complaint, dispute a charge, or ask a question, its important to know how to communicate with customer service representatives. In this intermediate-level role-play dialogue, you will get a better understanding of how to interact with a customer service representative. Customer service calls usually follow a standard procedure. The representative will often ask for information such as your address and phone number. After practicing this role-play, you should be able to conduct these types of phone calls with what youve learned. Grab a partner and start practicing. Customer Service Representative: Hello, Big City Electricity, how may I help you today? Mr. Peters: Im calling concerning my electricity bill. Customer Service Representative: May I have your account number? Mr. Peters: Certainly, its 4392107. Customer Service Representative: Thank you, is this Mr. Peters? Mr. Peters: Yes, this is Mr. Peters. Customer Service Representative: Thank you, what can I help you with? Mr. Peters:Â  I think Ive been overcharged for the past month. Customer Service Representative: Im sorry to hear that. Why do you think we charged you too much? Mr. Peters: The bill is 300% higher than last month. Customer Service Representative: Im sorry to hear that. Let me ask you a few questions and then Ill see what I can do. Mr. Peters: OK, Thank you for your help. Customer Service Representative: Of course, thank you for calling this to our attention. Now, how much do you usually pay for your electricity? Mr. Peters: I usually pay about $50 a month.​ Customer Service Representative: Thank you. And how much did we charge on this bill?​ Mr. Peters: $150. I cant understand why.​ Customer Service Representative: Yes, Mr. Peters. Was your usage different in any way?​ Mr. Peters: No, it was an average month.​ Customer Service Representative: Im sorry. There certainly seems to be a mistake.​ Mr. Peters: Well, Im happy you agree with me.​ Customer Service Representative: Ill contact a service representative to come out and check your meter. Whats your address, Mr. Peters?​ Mr. Peters: 223 Flanders St., Tacoma, Washington 94998​ Customer Service Representative: Whats your phone number?​ Mr. Peters: 408-533-0875​ Customer Service Representative: Im terribly sorry about the misunderstanding. Well do our best to change this as quickly as possible. Mr. Peters: Thank you for your help in clearing this up. Customer Service Representative: Of course. Is there anything else that I can help you with today? Mr. Peters: No, thank you. That would be all. Customer Service Representative: Okay. Thanks for calling, Mr. Peters, and I hope you have a good day. Mr. Peters: You too! Goodbye.

In future most of us will increasingly live in the virtual world of Essay

In future most of us will increasingly live in the virtual world of the computer , using it as a source of instruction , entertainment and friendship. Will this be a good or bad thing - Essay Example In the United Kingdom alone, statistics show that 98 percent of those who belong in the age group of five to 18 use computers for different purposes in the year 2002 only (â€Å"Activities undertaken,† n.d.). It was also found in another broader-coverage survey that 57% of British households have Internet access in the year 2006, an 11-point percentage increase after a four-year period (National Statistics, 2006, p. 1). As shown in these numbers, there is no denial that many are now spending more time in the virtual world of the computers. Whether these trends are good or not, this paper will attempt to answer. On top of its basic computing purposes, personal computers are now equipped with different features that allow people to do countless activities that aid them in office or school-related works, gaming, managing one’s finances, communicating with other people, and connecting to the Internet (Miller, 2007, pp. 10-11). With computers, people can make reports, essays, compute complicated accounting problems, and many others anytime they want. In addition to the basic programs made especially for these PCs, virtual libraries and sites can provide people with much needed information and services without even stepping out of the house or offices. Individuals, organizations -- government, non-government, private and alike -- are now continually improving websites for the consumption of the public; while others are free, many companies are now also using the computers and the Internet to provide information and services for a fee. Youngsters and even adults can also use computers for playing or any other sources of entertainment. There are already a lot of available computer games that anyone can download or play with other friends through networks of computers or via online. Moreover, computers -- especially the Internet-based ones -- can also be utilized in searching for the age-old to the latest releases of

Cultural Plualism Assignment Essay Example | Topics and Well Written Essays - 1000 words

Cultural Plualism Assignment - Essay Example The people, who migrate from their homelands to work in foreign lands, form minorities and represent their cultures in the presence of other cultures; this creates the concept of cultural pluralism. Following are some of the criteria, on the basis of which different cultures can be described; Individualistic versus collective Masculinity versus femininity Social perspective of different cultures 2. Cultural Patterns The cultural pattern that has been chosen for analysis (with respect to a global context) is ‘individualistic versus collective’ cultures. Dessler (2007) defined individualism as the extent to which individuals look out for their own betterment instead of acting like a member of a group (or society). The societies that promote such non-conformist point of views are often termed as individualistic cultures. In individualistic cultures, social and family bonds are much looser than the other cultures since they do not value traditional customs and morals to a gr eat extent. Lascu (2003) explained that great stress is laid on the achievement of personal goals and attaining capabilities to fulfill their dreams. Social norms are not as important as the individual’s own decisions and judgments. Their main aims in life are self satisfaction, achievement of their own objectives and fulfillment of their own desires. People, who follow an individualistic culture, feel unenthusiastic about participating in collective efforts of a group if their own actions are not acknowledged and rewarded. Collectivism can be defined as the extent to which individuals act for the betterment of the whole group (family, social circle etc) rather than self interests. Hofstede (2001) stated that the social ties and values of individuals are very strong in a collectivist culture. They value the greater benefit of the whole group before their own and are in favor of sharing their rewards with all the group members. There exists a need in the collectivist culture t o associate oneself with a certain group since the sense of belonging and dependence is very common. Markus and Kitayama (1991) defined individualism and collectivism as independence and interdependence with the individual’s organization, respectively. Collectivist culture promotes interdependence with people outside the group and greater associations with people inside the group. Krynke (1998) stated that cultures have been witnessed to transform from collectivist to individualistic ones due to the progression of industrialization. 3. Individualistic and Collective Cultures in a Global Perspective Individualistic culture is usually witnessed in organizations that are present in fully industrialized countries for example, United States, Britain, Australia etc. The western countries have been known to possess loose social and cultural ties in their societies therefore individualistic culture usually prevails in the respective region. The individual is not dependent on his orga nization, at any emotional level. The concepts of trust, loyalty and friendship do not bear much relevance in such cultures since greater success and profits overpower all other factors. Individualistic culture promotes the concept of enhancing their own identity on the basis of their unique traits. On the contrary, Asian and Middle Eastern countries have always treasured the factors of social harmony, religious norms etc. The culture in such regions is strongly influenced by religion and traditions of their past generations, due to which they value

As Psychology Essay Example for Free

As Psychology Essay One of the key differences between the concepts of STM and LTM is duration. â€Å"Duration† refers to how long a memory lasts before it is no longer available. Short term memories don’t last very long. An example of STM in action would be trying to remember a seven-digit phone number that you have just been given. This is maintained in the short-term memory by REPETITION until the number is dialled, and then fades once the conversation starts. The way most people keep information in their STM for more than a few seconds is to rehearse it. So rehearsal is one way of keeping a memory active. The result of verbal rehearsal is that STM are held in the STM store and eventually become long term. Duration of LTM LTM refers to memories that last anywhere for 2 hours to 100 years plus, i. e. anything that isn’t short term. Some memories are very long lasting. For example Shepard (1967) tested duration of LTM. He showed participants 612 memorable pictures, one at a time. An hour later they were shown some of these pictures among a set of others and showed almost perfect recognition. Four months later they were still able to recognise 50% of photographs. The material to be remembered was more meaningful to the participants and therefore the duration of the LTM was better. Key study on duration of STM Lloyd and Margaret Peterson (1959) conducted a landmark study of the duration of STM. They enlisted the help of 24 students attending their university. The experimenter said a consonant syllable to the participant followed by a three-digit number (e. g. WRT 303 or SCX 591). The consonant syllable was selected to have no meaning. Immediately after hearing the syllable and number, the participants had to count backwards from this number in 3s or 4s until told to stop. Then the participants were asked to recall the nonsense syllable. The reason for counting backwards was to stop the participants rehearsing the syllable because rehearsal would aid recall. Each participant was given two practice trials followed by eight trials. On each trial the retention interval (time spent counting backwards) was different. They found that participants remembered about 90% when there was only a 3-second interval and about 2% when there was an 18-second interval. This suggests that, when rehearsal is prevented, STM lasts about 20 seconds at most. Evaluation The findings from the Peterson and Peterson study have been challenged. We might argue that, in this experiment, participants were relying on more than STM alone because they knew they were going to be asked to recall the items after an interval filled with a distracting activity. Other research such as Marsh et al, (1997) has suggested that when participants do not expect to be tested after this interval, forgetting may occur after just 2 seconds. This suggests that our understanding of the duration of STM may not be as clear-cut as first thought. In fact, more recent research even suggests that the duration of STM is not as short as Peterson and Peterson’s study would suggest. Nairne’s et al (1999) found that items could be recalled after as long as 96 seconds. In Nairne’s study, participants were asked to recall the same items across trials, whereas in the earlier study different items were used on each trial, which would have led to interference between items, decreasing recall. Capacity and Encoding Capacity is a measure of how much can be held in memory. It is measured in terms of bits of information such as number of digits. STM has a very limited capacity (less than 7 chunks of information) whereas LTM has potentially unlimited capacity. Increasing the capacity of STM The magic number 7+/-2 George Miller (1956) wrote a memorable article called â€Å"The magic number seven plus or minus two†. He reviewed psychological research and concluded that the span of immediate memory is 7; people can cope reasonably well with counting seven dots flashed onto a screen but not many more than this. Miller also found out that people can recall 5 words as well as they can recall 5 letters – we chunk things together and can then remember more. The size of the chunk matters Simon (1974) found that people had a shorter memory span for larger chunks, such as 8-word phrases, than smaller chunks, such as one-syllable words. Evaluation Cowan (2001) reviewed a variety of studies on the capacity of STM and concluded that STM is likely to be limited to above 4 chunks. This suggests that STM may not be as extensive as was first thought. Vogel et al, (2001) looked at the capacity of STM for visual information and also found that 4 items was about the limit. Encoding in STM and LTM PAGE 23 Encoding is the way information is changed so that it can be stored in memory. Information enters the brain via the senses. It is then stored in various forms such as visual codes (picture), acoustic forms (sounds), or a semantic form (the meaning of the experience). Information in the STM is mainly encoded acoustically (information is represented as sound); whereas information in LTM tends to be encoded semantically (information is represented by its meaning). Acoustic and semantic encoding We can compare the ways information is stored in STM and LTM in terms of encoding of the memory trace. Acoustic coding involved coding information in terms of the way it sounds The multi-store model of memory The multi-store model of memory (MSM) is an explanation of how memory processes work. The MSM was first described by Richard Atkinson and Richard Shiffrin in 1968. There is three stores/components in the MSM which are the sensory memory, short-term memory and long-term memory. Sensory memory The sensory memory is composed of several stores which are the eyes, ears, nose, etc, and the corresponding areas of the brain. If a person’s attention is focused on one of the sensory stores, then the data is transferred to STM. Attention is the first step in remembering something. Short-term memory Information held in STM is in a â€Å"fragile state†. It will disappear relatively quickly if rehearsal is prevented. Information will also disappear if new information enters STM pushing out the original information. This happens because STM has a limited capacity. Long-term memory The second step is moving information from STM to LTM. Atkinson and Shiffrin said that this also happens through rehearsal. The more something is rehearsed the more it will be remembered. This kind of rehearsal is referred to maintenance rehearsal. Evaluation The sensory store Sperling (1920) gave participants a grid of digits and letters for 50 milliseconds. They were either asked to write down all 12 items or they were told they would hear a tone immediately after the exposure and they should just write down that row. When asked to report the whole thing their recall was poorer (5 items recalled, about 42%) then when asked to give one row only (3 items recalled, 75%). This show that information decays rapidly in the sensory store. The serial position effect Glazer and Cunitz (1966) gave participants a list of 20 words, presented one at a time, and then asked to recall words they could remember. They tended to remember the words from the start of the list (primary effect) and from the end of the list (recency effect) but were less good at recalling words in the middle. The primary effects occur because the first words are best rehearsed and transferred to LTM. The recency effect occurs because these words are in the STM when people start recalling the list. Areas of the brain associated with STM and LTM One way to demonstrate the existence of separate stores in memory is to link STM and LTM to specific areas of the brain. Modern techniques of scanning the brain can be used to take images of the active brain and enable us to see what region is active when a person is undertaking particular tasks. Research (Beardsley, 1977) has found that the prefrontal cortex is active when individuals are working on a task in STM. The working memory model Baddeley and Hitch (1974) used the term ‘working memory’ to refer to that bit of memory that you are using when you are working on a complex task which requires you to store information as you go along. The components of the working memory Central executive This is the key component of the working memory. The function of the central executive is to direct attention to particular tasks, determining at any time how ‘resources’ are allocated to tasks. The central executive has a very limited capacity. Phonological loop This also has a limited capacity. The phonological loop deals with the auditory information and preserves the order of information. Baddeley (1986) further subdivided this loop into the phonological store and an articulatory process. The phonological store holds the words you hear, like an inner ear. The articulatory process is used for words that are heard or seen (inner voice). Visuo-spatial sketch pad The Visuo-spatial sketch pad is used when you have to plan a spatial task (like getting from one room to another). Visual and/or spatial information is temporary stored here. Visual information is what things looks like and spatial information is the relationship between things. Logie (1995) suggested that the Visuo-spatial sketchpad can be divided into a visual cache (store) and inner scribe which deals with spatial relations. Episodic buffer Baddeley (2000) added the episodic buffer because he realised the model needed a general store. The episodic buffer is an extra storage system that has a limited capacity. It integrates information from the central executive, the phonological loop and the Visuo-spatial sketchpad and also from the long-term memory. Evaluation Doing two tasks using the same or different components Hitch and Baddeley (1976) gave participants two tasks to do simultaneously. Task 1 occupied the central executive and task 2 either involved the articulatory loop or both the central executive and articulatory loop. Task 1 was slower when given a task involving both the central executive and articulatory loop. The speed on task 1 was the same whether using the articulatory loop or no extra task. This shows that doing two tasks that involve the same component causes difficulty. Evidence for the central executive Bunge et al. (2000) used an fmri to see which parts of the brain were most active when participants were doing two tasks (reading a sentence and recalling the final word in each sentence). The same brain areas were active in either dual- or single – task conditions but there was significantly more activation in the dual-task condition indicating that increased demands were reflected in brain activity. Evidence for the Visuo-spatial sketchpad Baddeley et al. (1975b) demonstrated the existence of thee Visuo-spatial sketch pad. Participants were given a visual tracking task (they had to track a moving light with a pointer). At the same time they were given kne of two other tasks: task 1 was to describe all the angles on the letter F, task 2 was to perform a verbal task. Task 1 was very difficult but not task 2. This is also evidence related to the effects of doing two tasks using the same or different components. Evidence for the episodic buffer Baddeley et al. (1987) found that, when participants were shown words and then asked for immediate recall, their performance was much better for sentences (related words) then for unrelated words. This supports the idea of an immediate memory store for itesms that are neither visual nor phonological. Accuracy of Eye Witness testimony Loftus and Palmer were interested in whether misleading interesting distorted the accuracy of an eyewitness’s immediate recall. What did they do? 45 students were shown seven films of different traffic accidents. After each film the participants were given a questionnaire which asked them to describe the accident and then answer a series of specific questions about it. There was one critical question. This question was about ‘how fast were the cars going when they hit each other? One group of participants were given this question whereas the other five groups were given the verbs smashed, collided, bumped or contacted in place of the word hit. What did they find? The group given the world ‘smashed’ estimated a higher speed that the other groups (about 41 mph). The group given the word ‘contacted’ estimated the lower speed (about 30 mph). Evaluation Supporting DO LATER (PAGE 33) Factors influencing the accuracy of eye witnessing testimony Many researchers have looked at the relationship between anxiety and accuracy in eyewitness testimony. Deffenbacher et al. 2004) carried out a meta-analysis of 18 studies published between 1974 and 1997, looking at the effects of heightening anxiety on accuracy of eyewitness recall. From these studies it was clear that there was considerable support for the hypothesis that high levels of stress negativity impacted on the accuracy of eyewitness memory. Anxiety enhances recall Christianson and Hubienet te (1993) found when they questioned 58 real witnesses to bank robberies. Those witnesses who were threatened in some way were more accurate in their recall and remembered more detail than those who had been onlookers. This continued to be true even 15 months later. The weapon focus effect Johnson and Scott (1976) identified the weapon-focus effect. In their initial experiment, Loftus et al. used two conditions, one involving a weapon and one not. In both conditions participants heard a discussion in an adjoining room. In condition 1 a man emerged holding a pen and with grease on his hands. In conditions 2 the discussion was rather more heated and a man emerged holding a paperknife covered in blood. When asked to identify the man from 50 photos, participants in condition 1 were 49% more accurate, compared with 33% accuracy in condition 2. This suggests that the weapon may have distracted attention from the person holding it and therefore explain why eyewitnesses sometimes have poor recall for certain details of violent crimes. Evaluation Explaining the apparent contradiction Deffenbacher suggests that this contradiction in research finding could best be explained with reference to the Yerkes-Dodson law, which states that performance improves with increase of arousal up to some optical point then declines with further increase. Many researchers believe that anxiety effects in eye-witness testimony are curvilinear. This means that small to medium increases in arousal may increase the accuracy of memory, but high levels interfere with accuracy. Those studies which had found improved memory accuracy were most likely dealing with increased arousal within the first part of the Yerkes-Dodson curve, whereas studies which showed that accuracy decreases with increased arousal were most likely operating in the second part of the curve. MORE EVALUATION!! The cognition interview Fisher and Geiselman (1992) developed an interviewing technique, the cognitive interview. The original cognitive interview technique could be characterised by four distinct components 1. Report everything (hypermnesia) 2. Mental reinstatement of context- the interviewer encourages the interviewee to mentally recreate the environment and contacts from the original incident. 3. Changing the order- the interviewer may try alternative ways through the timeline of the incident, for example by reversing the order in which events occurred. 4. Changing the perspective- the interviewee is asked to recall the incident from multiple perspectives The first two components are based on the principle that if there is consistency between the actual incident and the recreated situation, there is an increased likeliness that witnesses will recall more detail therefore more accurate in their recall. The latter two components are based on the assumption that information that observed can be retrieved through a number of different routes into an individual’s memory. Evaluation Kohnken et al. , (1999) did a meta-analysis of 53 studies found, on average, an increase of 34% in the amount of correct information generated in the cognitive interview compared with standard interviewing techniques. Milne and Bull (2002) examined the relative effectiveness of each of the four components of the cognitive interview. Undergraduate students and children were interviewed using one of the components of the cognitive interview and compared to a control condition (where they were instructed to simply ‘try again’). When participants were interviewed using a combination of the components ‘mental reinstatement’ and ‘report everything’ their recall was significantly higher than in all other conditions.

Gunsmoke: Character of the Old West Marshal, Matt Dillon :: Radio

Gunsmoke: Character of the Old West Marshal, Matt Dillon The American West. Full of opportunity and danger. Out on the prairie there was always a need for those that were willing to "serve and protect". No ordinary lawman would do though. The needs and demands that were placed on those in authority during that time called for someone extraordinary. The people in the few scattered cities here and there depended on marshals and their ability to uphold the law. Dodge City was no exception, in fact it was the rule. Many ruffians came and went through Dodge and therefore the City needed a lawman like no other. What they had was Marshal Matt Dillon. Marshal Dillon embodied everything that was asked for in the typical "old west" lawman. He did his job and did it well. There are many characteristics that are required of such a man, in such a position as he was in. Marshal Dillon was indeed so like the typical lawman that he was fictional in and of himself. However he is very real in the minds and hearts of all those who have ever experienced the t hrill of hearing the words, "there is only one way to tame... (the west). With a six shooter, and the smell of Gunsmoke."(Radio Spirits). Anyone who has ever heard, watched, or read about Gunsmoke understands the vital role that the character of Matt Dillon plays to the unfolding of almost every episode and tale. Dillon is the portrayal of all that was valued, respected, envied, and romanticized in the stereotypical old west lawman. Marshal Dillon has several characteristics about him that require scrutiny however to do so properly would require a virtual novel of research, as can be seen by the myriad of different traits observed by an Andrews University Lit. class on the American West (www.andrews.edu/~closserb link to Gunsmoke summaries). Therefore examining a few traits that seem to be most frequently observed in a broad way is more reasonable. Marshal Dillon is above all else strong or tough. In this sense strong is to be applied to both the physical prowess and mental resolve. Time and time again Dillon is called upon to be strong. In the radio episode of Gunsmoke "How to Kill a Friend" Dillon shows his strength of mind by refusing a bribe as well as having the strength to stand up to an old friend even if it meant having to kill him.

Blood Case Study Essay

1. A) The primary disorder of this person is Hemolytic Anemia. That is when the bone marrow is unable to produce more red blood cells to make up for the ones being lost. There are more being destroyed faster and the bone marrow can not keep up. http://www.nhlbi.nih.gov/health/dci/Diseases/ha/ha_whatis.html B) The cause of the leukocytosis is that there is an increase in the production of white blood cells and in this case it is the level of lymphocytes that are elevated. The bone marrow is making too many white blood cells. There is an abnormality in the bone marrow concerning the production of white blood cells and too many are released in the blood. http://www.medindia.net/education/familymedicine/Leukocytosis.htm C) The cause of the thrombocytopenia is due to a low platelet count. The bone marrow is making enough platelets to keep up with the ones being lost. http://www.netdoctor.co.uk/diseases/facts/thrombocytopenia.htm D) The cause of anemia is due to a decreased red blood cell production by the bone marrow. The red blood cells are being destroyed faster than the bone marrow can replace them. The bone marrow is being over exerted. 2. Cephalosporin is used to treat infections caused by bacteria. She will exhibit her skin bruising easily, fatigue, nose bleeds and general weakness http://www.nhlbi.nih.gov/health/dci/Diseases/thcp/thcp_signs.html 3. People with advanced kidney disease commonly become anemic because the kidney’s produce EPO(Erythropoietin) which helps the bone marrow make red blood cells. When they are diagnosed with kidney disease the kidney’s do not make enough EPO and therefore the bone marrow makes less red blood cells causing anemia. http://kidney.niddk.nih.gov/kudiseases/pubs/expect/ 4. A decrease in plasma protein would cause swelling in legs, loss of appetite, excessive urination, headache and jaundice of the skin. A disorder that could cause these effects would be liver disease. 5. The kidney’s are used to regulate blood volume and also the hematocrit. Restricted blood flow will cause an increase in the hematocrit. Low blood pressure causes an increase in hematocrit. 6. Total bilirubin would be increased in a person that has liver damage. 7. The type of white blood cell that would be in great numbers in an infected cut would be a neutrophil. They are produced in the bone marrow. They are fast acting and arrive at the site of an infection within a hour. They kill pathogens by phagocytosis. http://coloncancer.about.com/od/glossary/g/neutrophils.htm 8. Leukocytes also known as white blood cells would be elevated in a person who is combating a virus. Leukocytes defend your body against infections. http://www.buzzle.com/articles/leukocytes-white-blood-cells.html 9. Vitamin K aids in blood clotting. Prolonged use of antibiotics can kill the bacteria in the intestines and cause a deficiency in vitamin K. A vitamin K deficiency can lead to bleeding. http://www.umm.edu/altmed/articles/vitamin-k-000343.htm 10. Having few megakaryocytes would reveal that this person is likely to be having a low platelet count resulting in anemia. 11. Fetal hemoglobin is able to bind to oxygen with greater liking than adult. The fetus has better access to oxygen from mother’s blood. Fetal hemoglobin last about 6 months after the child is born and is taken over by adult hemoglobin. http://en.wikipedia.org/wiki/Fetal_hemoglobin 12. Febrile non-hemolytic reaction is most common. It is usually caused by cytokines. It is associated with fever and there is no real lasting side effects. Acute hemolytic reaction is a real serious emergency. It occurs when the person is destroying the donors red blood cells. It is usually caused by giving wrong blood during a transfusion. http://en.wikipedia.org/wiki/Transfusion_reaction 13. When a Rh negative person is first exposed to Rh positive blood a first time the body builds antibodies like it is something foreign. The second time the person is exposed to Rh positive blood the body is going to attack it. It has built up antibodies against the Rh factor. http://mmcenters.discoveryhospital.com/main.php?id=2093 14. My diagnosis is that she has Cushing’s Disease. There is a tumor in the pituitary gland. The tumor is caused by the adrenal glands, which are making too much of the hormone cortisol. http://familydoctor.org/online/famdocen/home/common/hormone/623.html 15. 1) The primary disorder of this person is Iron Deficiency Anemia. There is too little iron in the body. 2) The ferrous sulfate and ferrous gluconate is necessary because it is a type of iron. It will help the body get back to its normal limit of iron. 3) Some dietary suggestions would be to eat fish, meat mainly liver, fortified cereals and bread because they are all good sources of iron. http://l3.leukemia-lymphoma.org/attachments/National/br_985716044.pdf 16. 1) The disorder of this person is polycythemia Vera. If the EPO levels were increased it would indicate something else and if the arterial oxygen level was high it would indicate something else as well. 2) Phlebotomy will help correct this problem because by removing so much blood over a course of time it will reduce the number of red blood cells and reduce the blood volume so blood can function normal. 3) Myelosuppressive therapy may be needed because phlebotomy may not be enough to correct the problem. The bone marrow’s ability to make red blood cells is being suppressed. 4) The BUN and Creatinine rule out renal or kidney failure. 5) Albumin, ALT, AST, and Bilirubin indicate possible liver problems. http://www.mayoclinic.com/health/polycythemia-vera/DS00919 April Trotter BIO 169 Blood Vessel Histology 1) An artery is an elastic and muscular blood vessel that carries blood away from the heart. There is one exception, the pulmonary artery carries deoxygenated blood to the lungs so they can get oxygen ad remove carbon dioxide. Blood is delivered to the arterioles and capillaries trough the systemic arteries. There are three types of arteries. The elastic artery which allows the arteries to stretch. The muscular artery is the most common. There are little or no elastic fibers. They are very strong but not flexible. The arterioles are the smallest of the arteries. They are very important in blood pressure control. The aorta is an elastic artery and is the largest artery in the body. It delivers blood to all parts of the body. The aorta is divided into five sections the descending, ascending, aortic arch, thoracic aorta and the abdominal aorta. http://www.britannica.com/EBchecked/topic/36874/artery 2) The capillaries are the smallest blood vessels. They have only a tunica intima. They are very fragile and easily destroyed. They have no smooth muscle. The continuous capillaries are the strongest and do not leak. They are found mostly in muscle. Fenestrated capillaries are found in the kidney, pancreas and intestine and are leaky. Sinusoidal capillaries are very leaky and have many pore openings. They are located mainly in the spleen, liver and bone marrow. http://en.wikipedia.org/wiki/Capillaries 3) The vein carry blood toward the heart. Veins act as a blood reservoir. There is a low pressure in the veins and they have a thin wall. There is a muscular pump which the veins are placed between skeletal muscle. When the vein is squeezed blood is returned to the heart. The respiratory pump involves the diaphragm. Vein consist of three parts. The tunica externa which is made up of connective tissue and nerves. The tunica media is composed of smooth muscle and the tunica intima is composed of simple squamous. Veins also have valves to prevent blood from flowing the wrong way. http://www.blobs.org/science/article.php?article=54#4 4) The arterioles are the smallest of the blood vessels. They extend from an artery and lead to a capillary. They have only little muscle mass and contain smooth muscle. They carry blood away from the heart as well. They are very important in blood pressure regulation. They change size to keep up with the flow of blood. http://highbloodpressure.about.com/od/highbloodpressure101/p/circ_art3.htm 5) Atherosclerosis is when plaque build up inside an artery and causes a blockage. It is caused by damage to the endothelium. Cholesterol starts to stick, smooth muscle grows abnormally, calcium starts to stick and gets stuck in plaque causing it to get hard. The plaque can rupture and cause blood clots. If the plaque breaks it can move in the blood and cause a heart attack or a stroke depending on where the blockage is. It is a slow progressive disease. http://www.americanheart.org/presenter.jhtml?identifier=4440

Quantitative Applications in Management

NTITATIVE MGNT QUANTITATIVE APPLICATIONS IN MANAGEMENT Course Code: MIB 105Credit Units: 03 Course Objective: The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization with respect to International Business. To equip the students with tools and techniques for application of concepts to real life problems for efficient managerial decision making. Learning Outcomes: At the end of the course students will be able to: Use statistical techniques to collect and analyse data Produce forecasts using statistical packages Apply quantitative techniques to business situations. Course Contents: Module I: Introduction Quantitative Decision Making – an overview, Collection , Classification & Presentation of Data, Measures of Central Tendency – Mean, Median, Mode, Geometric Mean & Harmonic Mean, Measures of Dispersion – Range, Quartile Deviation, Average Deviation & Standard Deviation. Module 2 : Probability , Probability Distributions & Decision theory Basic Concepts of Probability Discrete Probability Distribution Continuous Probability Distributions Decision Theory : introduction to decision making & decision environments Module 3 Sampling , Sampling Distributions & Testing of Hypothesis Sampling Fundamentals Different Methods of sampling Sampling Distributions Testing of Hypotheses: Hypothesis testing for means & proportions Module 4 Forecasting Techniques & Time Series Analysis Business Forecasting Correlation Regression analysis & its Applications for managers Various components of time series & their analysis Use of statistical packages such as MS Excel /SPSS for forecasting & analysis Module 5: Linear Programming Introduction of Operations Research, Scope and Models in Operations Research, Introduction of Linear Programming, Formulation of LPP & its applications to managers. Learning Methods: A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. Examination Scheme: Components |C1 |V |A |CT |EE | |Weightage (%) |10 |5 |5 |10 |70 | Text & References: Text: †¢ Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition References: †¢ Arora P. N. , Arora Sumeet, Arora S. , 2008, Comperihensive Statistical Methods, 2nd Edition, S. Chand †¢ Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern Techniques and Applications Chapman & Hall/Crc Financial Mathematics Series, 2007 †¢ Levin R. I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India †¢ Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons †¢ Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. †¢ Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication, New Delhi †¢ Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory and Applications, 1995

Everything You Need to Know About The Cask of Amontillado

Everything You Need to Know About The Cask of Amontillado SAT / ACT Prep Online Guides and Tips As you prepare for the AP Literature exam, one of the things you’ll have to do is become an expert in a few literary works that you can use on the composition portion of the exam. We recommend that you choose four to five notable works with different genres and themes to make sure you can write an amazing student choice essay. (Actually...practicing analyzing literature will help you on the whole exam, not just the written portion, so it’s a win-win situation!) But just because these works have to be â€Å"notable† with â€Å"literary merit† doesn’t mean they need to be boring, too! That’s why we’re talking about Edgar Allan Poe’s short story, â€Å"The Cask of Amontillado,† as a good choice for your AP exam. Not only is it widely recognized as an excellent piece of literature, it’s got a little of everything: horror! Suspense! A surprise twist! And as an added bonus...it’s short. To bring you up to speed, we’ll start with â€Å"The Cask of Amontillado† summary, then we’ll jump into character and thematic analyses. By the time you finish this article, you’ll be able to write fearlessly about â€Å"The Cask of Amontillado† on your AP exam. A photograph of Edgar Allan Poe. Historical Background: Who Was Edgar Allen Poe? Critics consider Edgar Allan Poe to be the father of the detective story (thanks to â€Å"Murders in the Rue Morgue,† which predates the Sherlock Holmes stories by more than 50 years!) and a pioneer of the American short story. But despite his literary success, Edgar Allan Poe’s life was marked by tragedy. Orphaned just a year after his birth in 1809, Poe was taken in by John and Frances Allan (who weren’t blood relatives). Frances Allan and Poe fought often, usually over money, and Poe would flirt with poverty throughout his life...especially after he was cut out of John Allan’s will. Poe tried to go to college but couldn’t pay for it, so he dropped out. This was a blessing in disguise, since it kicked off Poe’s writing career. Fueled by both his passion and the death of his older brother, Poe moved back to Baltimore to become a full-time writer. There, he married his cousin- Virginia Clemm- who was just 13 at the time of the marriage. (Poe was 26!) By all accounts, the couple was happy until Virginia’s death thirteen years later. Poe would never recover from her death and would pass away two years later, shortly after turning 40 years old. Poe’s life might have been short, but his writing has lived on. Although Poe was a poet, literary critic, essayist, short story writer, and novelist, he is most well-known today for his grisly stories of terror and the macabre. Most of Poe’s works fall into the Gothic genre, which is characterized by a sense of terror, doubt, and the uncanny. The genre was incredibly popular in the 18th and 19th centuries, and Poe’s writing would make him one of the best-known writers of Gothic horror. Here's what amontillado looks like! The Cask of Amontillado Background â€Å"The Cask of Amontillado† is one of Poe’s most famous short stories, and it was originally published in 1846 in Godey’s Lady Book, the most popular periodical in the United States at that time. Though scholars aren’t 100 percent sure what inspired Poe’s short story, many believe it’s based on a story he heard while stationed at Fort Independence in Massachusetts in 1827. At that time, Fort Independence had a statue of Lieutenant Robert Massie, who had been killed in a sword duel following a card game, on the premises. As legend has it, after Massie’s death, other soldiers took revenge on his murderer by getting him drunk and permanently sealing him in a vault...alive. A more popular theory is that Poe wrote â€Å"The Cask of Amontillado† in response to his personal rival, Thomas Dunn English, who had written a scathing critique of one of Poe’s novels. â€Å"The Cask of Amontillado† skewers elements from English’s novel, 1844, including making references to the same secret societies and subterranean vaults featured in English’s work. Others believe that â€Å"The Cask of Amontillado† was inspired not by a person, but by a widespread fear of being buried alive. Because medicine was in its infancy, sometimes coma victims were assumed to be dead and were buried accordingly, only to awake in their coffins days later. People started inventing easy-open coffins, burial vaults with windows, and even coffins with breathing tubes attached to save people who were prematurely buried. And of course, the fear of being buried alive- only to die in your own coffin- is echoed in the plot of â€Å"The Cask of Amontillado.† Regardless of what inspired Poe to write â€Å"The Cask of Amontillado,† the fact remains that this short story remains one of his most famous and enduring works of Gothic terror. The Cask of Amontillado Summary Now that you know a little bit about the background of Poe’s short story, let’s take a look at the plot of the text. (You can find a free, legal copy of â€Å"The Cask of Amontillado† online by clicking here.) The Story Begins Poe’s short story actually takes place in two time periods. The bulk of the events occur on the night of Carnaval, which is a Western Christian celebration that takes place before Lent. Carnival is a celebration of excess- of food, drink, and fun- before the restriction of the Lenten season sets in before Easter. (In the United States, the Carnival season is better known as Mardi Gras.) But the story is told in retrospect by the narrator, Montresor, fifty years after the event to an unknown listener (only referred to as â€Å"you† in the story). That means that there are actually two different time frames happening in â€Å"The Cask of Amontillado.† Setting the Trap Readers learn that Montresor is planning to take revenge on his one-time friend, Fortunato. Readers never learn exactly what Fortunato has done to Montresor to push him over the edge, only that Montresor feels he is the victim of a â€Å"thousand injuries† and one unnamed â€Å"insult† he must avenge. Readers also learn that Montresor has hidden his rage in order to convince Fortunato that they are still friends- which is all part of his plan. On the night of Carnival, Montresor puts his plan into action. He knows that Fortunato considers himself a wine connoisseur, so Montresor isn’t surprised that Fortunato is already drunk when he finds him in the middle of the Carnival celebration. Montresor tells him about a pipe, or about 130 gallons, of Amontillado he bought. (Amontillado is a fine sherry wine.) But now that he has the wine, Montresor is afraid that he was duped. He tells Fortunato that he was on his way to find Luchresi- another wine connoisseur- to help him determine the wine’s authenticity. Entering the Vaults Montresor’s ploy works. Montresor knows that Fortunato is full of himself, and the idea that someone could judge the Amontillado pricks his ego. As a result, Fortunato insists on checking the Amontillado himself. Montresor half-heartedly tries to dissuade Fortunato, telling him that going into the catacombs, or underground vaults where generations of the Montresor family are buried, will worsen Fortunato’s head cold. Fortunato waves off Montresor’s concerns, saying that he â€Å"shall not die of a cough,† and he follows him into the vaults to taste the Amontillado anyway. As the men venture further into the dark, underground passageways, Montresor makes sure that Fortunato keeps drinking. Fortunato asks about the Montresor family’s coat of arms, and Montresor tells him that their family motto is â€Å"Nemo me impune lacessit,† or â€Å"no one attacks me with impunity.† Fortunato is so drunk that he misses the warning in Montresor’s words, and instead asks whether Montresor is a member of the masons, a fraternity with an elite membership. Montresor says yes and holds up a mason’s trowel, implying that he’s a literal mason instead. Fortunato thinks Montresor is joking, and by the time they arrive at the niche where Montresor says he’s stored the Amontillado, he’s too drunk to notice that there’s no wine inside. He doesn’t even resist as Montresor chains him to the wall. The End of Fortunato Montresor then reveals the bricks and mortar he has stored in the vault, and he begins to wall up the opening to the niche...with Fortunato chained inside. The process is a long one, and Montresor describes Fortunato’s fearful cries and attempts to pull free from the chains. But Montresor is determined, and he throws a lit torch into the niche with Fortunato before he finishes walling him in alive. By this point, Fortunato is panicked. He’s screaming for help, but the pair are so far underground that there’s no one to hear him. He tries to appeal to Montresor’s logic, saying that he’ll be missed by â€Å"Lady Fortunato and the rest.† Montresor is unmoved, finishes sealing up the vault, and leaves Fortunato there to die. Montresor finishes his story by telling the listener that there Fortunato’s bones remain, fifty years later. mninha/Flickr â€Å"The Cask of Amontillado† Character Analysis Read on for an in-depth analysis of the major characters in â€Å"The Cask of Amontillado.† Fortunato Fortunato’s name means â€Å"the fortunate one† in Italian, which is ironic given that he ends up bricked within the Montresor catacombs and left to die. This is just one example of the dramatic irony that permeates the short story. Dramatic irony is when the reader knows something that one or more of the characters don’t know. In this case, readers know what Montresor plans to do, but Fortunato remains ignorant. This creates tension in the short story. As a reader, you want to yell at Fortunato to run away, but you can’t. The thrill of â€Å"The Cask of Amontillado† comes from knowing exactly what will happen and being powerless to stop it. Other than the fact that he seems to have wronged Montresor somehow, readers learn very little about Fortunato directly. Everything we know about his character we have to infer from Montresor’s descriptions of Fortunato and his actions. For example, we know Fortunato thinks he and Montresor are friends, and they likely were at one point. But we also know that Fortunato is â€Å"rich, respected, admired, beloved,† and happy, according to Montresor, at least. But he also seems to be egotistical and self-indulgent; he drinks to excess, has no qualms talking badly about other people (like Luchresi), and thinks he’s the best wine connoisseur around. Ultimately, whether or not Fortunato’s character flaws are enough to warrant Fortunato’s fate is up for readers to decide. Montresor Montresor is the main character of â€Å"The Cask of Amontillado,† and the story is told in first person from his perspective. Like Fortunato, readers know very little about Montresor’s backstory outside of what they can infer from the text. For example, Poe implies that Montresor seems to come from money- he lives in a palazzo, which is basically an Italian palace, which has its own crypt. But Montresor’s actions tell readers even more about his character. First, he’s driven by revenge. He doesn’t take insults lightly, and he’s able to nurse a grudge to an extreme degree. He’s also witty- he makes double entendres about Fortunato’s death that the latter never catches- and knows how to plan ahead, too. But most importantly, he lacks remorse. At the end of the story, Montresor ends with an exclamation, â€Å"In pace requiescat,† which means â€Å"rest in peace.† Montresor is proud of what he’s done...and even prouder that he hasn’t been caught. As a result, his final wish for Fortunato comes across as sarcastic rather than sincere. All of this together makes readers question Montresor’s role in the story. At the beginning, he seems like he’s the protagonist: he’s a man who’s been terribly wronged looking for revenge. But by the end of the story, it’s not clear whether Montresor is the story’s hero...or its villain. Luchresi Luchresi never appears in the story, but he plays a vital role in Montresor’s plan. Luchresi is clearly one of Fortunato’s rivals, if not in reality, then at least when it comes to his expertise in wine. Montresor plays this rivalry to his advantage. He keeps mentioning Luchresi’s name to motivate Fortunato and keep him interested in the Amontillado, especially since he’s drunk and his attention keeps wavering. (Keep in mind that Luchresi is an innocent bystander in all of this- Montresor is just borrowing his name and reputation.) Poe uses the mention of Luchresi’s name to remind Fortunato- and the readers- what’s happening. Unnamed Listener Like we mentioned earlier, â€Å"The Cask of Amontillado† is a story told in retrospect. An older Montresor is speaking to an unnamed listener, recounting how he killed Fortunato in revenge. Readers know nothing about the listener, only that he’s Montresor’s audience in telling the story. But from an analysis standpoint, the listener is important. It reminds us that Montresor is telling this story to someone else, and in doing so, trying to communicate his personal perspective. It makes readers question whether Montresor is telling the whole truth, too. Was Fortunato really as bad as Montresor says he was, for example? Because the story is told from Montresor’s perspective- and likely with an agenda in mind- readers are left wondering if Montresor’s account is totally accurate. Brandon Heyer/Flickr The 3 Key The Cask of Amontillado Themes â€Å"The Cask of Amontillado" is considered one of Poe’s best short stories, and with good reason: it melds tension, horror, and surprise together masterfully. But what are the messages of Poe’s story? Let’s look at three of major themes of â€Å"The Cask of Amontillado† below. The Unreliability of Perception Think of a time that you did something you knew your parents would punish you for. When you explained the situation to your parents, how did you do it? More than likely, you tried to downplay your actions (without lying!) to make the consequences a little less severe. This is a good example of how perspective matters. For your parents, what you did is a serious offense. But if you could just offer a different perspective on things, maybe you won’t be grounded for quite so long! In â€Å"The Cask of Amontillado,† readers are presented with Montresor’s perspective of the story. He tells readers he’s been wronged- for what, he doesn’t say- and paints an unflattering picture of Fortunato. Even though Montresor says he’s rich and well liked, Fortunato’s actions make him seem like a stuck-up, overindulgent idiot. But is that accurate? Because we only get Montresor’s side of the story, it’s hard to know. It’s up to the reader to decide how reliable, or trustworthy, Montresor is as a narrator. Do we believe him and his argument that killing Fortunato was the only way to have his revenge? Or is Montresor just a cold-blooded killer? By making the readers ask these questions, Poe draws attention to the idea that people’s individual perspectives on a situation aren’t necessarily 100 percent accurate. The Danger of Pride Although Montresor is responsible for Fortunato’s death, the latter has a hand in sealing his own coffin, too. Even though he’s drunk and sick, the mention of Luchresi’s name triggers Fortunato’s massive ego. The idea that anyone could be better than him- especially Luchresi, who can’t â€Å"tell Amontillado from sherry†- drives him to follow Montresor into the catacombs. Despite wanting to kill Fortunato, Montresor gives his victim many chances to turn back. Montresor cites Fortunato’s cough, saying that it might be best to ask for Luchresi’s help instead. But each time, Fortunato says he wants to push forward because he cannot stand Luchresi getting credit for determining whether the Amontillado is authentic. It’s his pride that makes him want to beat Luchresi, but in the end, it’s his pride that makes him lose. The Power of Revenge Perhaps the scariest aspect of â€Å"The Cask of Amontillado† is how far Montresor goes for revenge. In many ways, what Fortunato has done to warrant Montresor’s wrath is immaterial; Poe is more interested in how revenge drives a man to extremes. In this case, it’s clear that Fortunato’s perceived wrongs have dominated Montresor’s thoughts and actions. His plan to kill Fortunato is highly premeditated: he’s clearly put a lot of thought into how he will do it, right down to making sure he has bricks and mortar handy to entomb Fortunato alive. This is not a spur-of-the-moment, in-the-heat-of-passion action. No, Montresor has thought long and hard about his plan. Given this, Poe shows readers how powerful the need for revenge can be. Not only can it drive people to extremes, it can warp their sense of reason, too. After all, short of murder, what insult could Fortunato have delivered to warrant such a gruesome death? Could it be that Montresor’s desire for vengeance, rather than Fortunato's actions, are what allows Montresor to justify murder? Ultimately, because the whole story is written from Montresor’s perspective, Poe doesn’t give readers any clear answers. But in doing so, Poe also shows how the truth is often obscured by people’s perceptions and motivations. Now What? It’s great that you’re preparing for the composition part of the AP Literature exam, but don’t forget that there’s a multiple choice section, too. Get the skinny on the multiple choice section- and how to ace it!- here. One of the best ways to practice for any exam is to take practice tests. Did you know that there are practice exams for AP tests, too? Here’s a list of practice tests for the AP Literature exam that you can take to help you study smarter. Now that you’re well on your way to taking an AP English exam, why not try your hand at some other AP tests? Here’s a comprehensive list of all the AP classes and tests you can take to help earn credit for college. Have friends who also need help with test prep? Share this article! Tweet Ashley Robinson About the Author Ashley Sufflà © Robinson has a Ph.D. in 19th Century English Literature. As a content writer for PrepScholar, Ashley is passionate about giving college-bound students the in-depth information they need to get into the school of their dreams. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Lessons from the Womens Fiction Festival in Matera

Lessons from the Womens Fiction Festival in Matera United We Stand - Lessons from the Women's Fiction Festival in Matera Here’s an excerpt from  Ricardo’s guest post for the Alliance of Independent Authors â€Å"self-publishing advice† blog. You can read the full article here.Unity and connection between authors has been widely discussed over the past few weeks. This is mainly the result of the much too commented Amazon vs Hachette dispute, which is rekindling the opposition between some traditionally published authors and the indie community.This is why I was particularly looking forward to the panel on the last day of the conference called â€Å"United we stand†. Four American indie authors were present: Bella Andrà ©, Tina Folsom, Debra Holland and Shelley Adina (who is also Bella’s copy editor) along with the representatives of a new European association, the EWWA.About the Women’s Fiction FestivalBut before I get there, let’s talk a bit about the festival itself. It is organized essentially by three incredibly energetic women: Elizabeth Jennings (author and translator, and a member of the ALLi), Maria Paola Romeo and Mariateresa Cascino. It has been taking place every year for the past 11 years in the magical city of Matera (I spent most of my spare time taking pictures.The choice of the city, which might be surprising for a truly international conference, isn’t a coincidence. Matera is currently running for the â€Å"2019 cultural capital of Europe† title, and thus supports and sponsors a lot of cultural events and conferences. Moreover, it is a city laden with history. It underwent an exceptional change over the past 50 years, and is now living in a mix of traditionalism and modernism. Much like the publishing industry†¦Read the entire post on The Alliance of Independent Authors’ blog.

E-business systems Essay Example | Topics and Well Written Essays - 2500 words

E-business systems - Essay Example One of the most important features of the e-sales and purchase process system is the database of customers whose personal information is used to create appropriate market strategies to increase the clientele. The firms are increasing using the information to analyze customers’ psychology through the evaluation and analysis of customer database which helps one to know the changing preferences of the customers in the rapidly changing times. Analysis and identification of the changing trends of the customer requirements are important ingredients to gain leverage against their rivals. Of all the technological marvels, internet has emerged as one of the most popular medium of communication with its wide range of applications in the ever expanding and highly competitive business environment. â€Å"The Internet with its low-cost entry and ease of use quickly changed how information was exchanged and removed the distance barriers for business partners. The idea of trading on the Internet has generated great interest especially among the smallest companies, formerly excluded from EDI1 usage (Gottardi et al. 2004). It has redefined the business dynamics with its far reaching implications and has become one of the most important parts of any business strategy. Since customers are key to the success of all businesses, Sales Order Processing System and Customer relationship management have emerged as the most power tools to sustain and develop committed clientele across the globe. The essay would focus on the internet based Sales Order Processing System and would analyze the various perspectives that have significant impact on the business. Sales and purchase of items are part and parcel of daily life and efficient processing of the same is vital for good customer relationship and business growth. ‘Sales order captures demands for the firms’ product and services’ (Scott, 2004). The computerized sales and purchase facilitates creation of database of customers and